Scan and Dip

by F.

Seth Godin, I think, gets it right in his comments on speeches:

In our scan and skip world, in a world where technology makes it obvious that we can treat different people differently, how can we possibly justify teaching via a speech…

If you teach–teach anything–I think you need to start by acknowledging that there’s a need to sell your ideas emotionally. So you need to use whatever tools are available to you–an evocative powerpoint image, say, or a truly impassioned speech.

Then, and this is the hard part, if you’re teaching to a group of more than three people, you need to find a way to engage that is non-linear. Q&A doesn’t work for a large group, because only the questioner is engaged at any given moment (if you’re lucky, the questioner represents more than a few, but she rarely represents all).

If it’s worth teaching, it’s worth teaching well. If it’s worth investing the time of 30 or 230 or 3330 people, then it’s worth investing the effort to actually figure out how to get the message across. School is broken. Legislative politics are broken. Linear is broken. YouTube and Bloglines, on the other hand, are new platforms, platforms that enable the education of millions of people every day, quickly and for free.

The rest.

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