Shocking Video Game Research
Psychologists at the University of Rochester, in collaboration with Immersyve, Inc., a virtual environment think tank, asked 1,000 gamers what motivates them to keep playing.
Are you ready?
The results published in the journal Motivation and Emotion this month suggest that people enjoy video games because they find them intrinsically satisfying. (Emphasis added).
ScienceDaily has more on this breakthrough. I smell grant money!