On Doing the Right Thing
I want to do the right thing as much as the next guy. The problem is that I rarely know what it is. Unfortunately, I don’t think this site will help much. It’s called Do the Right Thing and purports to aggregate ratings of various companies based on factors other than the bottom line (or shareholder value). Looks like it’s just getting going. The content is, thus far, predictable. Starbucks is evil because a mochachino has 400 calories and 25 grams of fat, etc., etc. Whatever. It will be interesting to watch this experiment, though. I like the idea in principle, but I’m not sure this mechanism will bring the right information to light.